1 in 6 phishing messages opened
Emails from supposed social networking sites had the highest open rate at 24.9%. High open rates were also found on phishing Ecards (17.1%), Payment sources (16.2%), Financial institutions (15.5%), Auction sources (14.7%), Information (12.9%), Retail stores (12.1%) and Dating services (9.5%).
Jeff Wilbur, vice president of marketing for ICONIX said phishing messages are very effective at motivating users to open them. “Based on the industry estimates that 59 million phishing messages are sent per day, our study indicates that as many as 10 million fake messages may be opened per day, creating huge risk for people receiving the messages." Study: 1 in 6 phishing messages opened - Research - BizReport
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