For a nation so wary of divulging personal details to the State, the British have proved remarkably willing to divulge them to online retailers. The volume of shopping conducted via the internet doubled between 2004 and 2006 and is expected to treble again as a proportion of total retail sales over the next ten years.
The online transaction, in other words, is fast becoming as natural to the broadband-connected shopper as the walk down the high street was to his or her parents. The requirement to type in one’s name, address, sixteen-digit card number and three-digit security code is accepted by millions as the price of an astonishing leap forward in convenience. Phishing Net-Comment-Leading Article-TimesOnline
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