Now MSN Messenger Serving Contextual Ads

When Google GMail was launched, its Google AdSense ads matched to the personal email content of users stirred quite a bit of controversy. It was the first time that such advertisements were actually targeted to the text of a private discussion, and not behavioral, local or profile targeting, as other web mail services have done in the past.

Now MSN has blown away Google GMail privacy concerns by placing sponsored text links on the MSN Messenger Instant Messaging application. Are these ads targeted to the conversations of users? Or the behavior of such registered MSN members and their web surfing history? Search Engine Journal MSN Messenger Serving Sponsored Text Links

Linked by shanmuga Monday, 24th October 2005 9:55PM