Spyware Puts Ads on Google.com

Google doesn't sell ad space on its famously white search page. Nonetheless, Cingular Wireless and Travelocity ads appeared on Google.com last month, without Google's consent, thanks to spyware. In January, Cingular, Priceline, and Travelocity agreed to pay fines and reform their advertising practices, in accordance with an agreement made with New York State Attorney General Andrew Cuomo to hold advertisers responsible for the behavior of advertising affiliates.

"Advertisers can no longer insulate themselves from liability by turning a blind eye to how their advertisements are delivered, or by placing ads through intermediaries, such as media buyers," Cuomo said in announcing the settlement.

In a report issued last week, spyware researcher Ben Edelman found that Cingular, Priceline, and Travelocity continue to advertise through spyware despite their agreement. Spyware Puts Ads on Google.com - Technology News by InformationWeek

Linked by shanmuga Monday, 19th March 2007 11:38PM