Privacy concerns dog Google DoubleClick deal

There is growing unease among consumer privacy advocates over Google's proposed $3.1 billion acquisition of DoubleClick.

How will the search advertising powerhouse treat the massive amounts of data it already stores on people's search histories, once it also has at its disposal a storehouse of data on people's surfing habits from DoubleClick, the No. 1 digital adserving company?

Specifically, will Google combine the two data systems to map not only what someone searches for, but also which sites they visit, videos they watch and ads they click across the Web in order to better target marketers' promotions? Privacy concerns dog Google-DoubleClick deal | CNET

Linked by shanmuga Thursday, 26th April 2007 1:56AM