F.T.C. to Review Online Ads and Privacy

The Federal Trade Commission will hold meetings today and tomorrow about online privacy. The questions they will entertain include how much control people need or want over the vast trove of information that corporate America routinely collects about people as they click from site to site on the Internet.

In advance of the F.T.C. meetings, a coalition of consumer groups called yesterday for a do-not-track list that would permit people to opt out of so-called behavioral tracking programs, which use data about a consumerís Web travels to deliver relevant ads. Separately, the AOL division of Time Warner announced that it would enhance its system that lets people remove themselves from tracking databases. Opting out does not reduce the number of ads; instead people would receive generic ones. F.T.C. to Review Online Ads and Privacy - New York Times

Linked by shanmuga Friday, 2nd November 2007 10:43PM