Online Ad Firms Cleaning Up Their Acts?
At least two large online marketing firms say they're serious about fighting spyware. But observers say they'll wait to see results before passing judgment. Bigger adware companies may be getting serious about fighting spyware, software that's secretly installed in a person's computer to track their Web-surfing habits.
Online-marketing companies Direct Revenue LLC and 180solutions Inc. recently announced changes to their business practices that could make them more accountable for how their advertising-supported software, or adware, is downloaded onto consumers' computers. Both companies concede that third-party distributors do not always obtain consumer consent before downloading the software, which some distributors combine with their own spyware. InformationWeek > Spyware > Online Ad Firms Cleaning Up Their Acts? > October 25, 2005
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