Relevance minus trust equals?

Not much, according to Bill Day of WhenU. Online advertising companies are known for talking about relevance. Many seem to think that if their ads are relevant, the web users will take interest and maybe even click through and buy something. Think about those pop-ups for a competing site's airline tickets (or whatever). Does relevance make the pop-ups any more acceptable? ZDNet readers answered that question. Relevance minus trust equals? | Spyware Confidential |

Linked by shanmuga Tuesday, 1st November 2005 3:00AM