Viewpoint to Plunge Into Adware
Viewpoint will develop a behavioral targeting product in 2006, execs said during the company's Q3 earnings call.
It will work by collecting clickstream data on users who have installed the Viewpoint media player, then using that data to target ads and content on the company's partner sites. Viewpoint claims 120 million users have installed its player.
CEO Patrick Vogt announced the behavioral tech in the wake of a downbeat quarter for Viewpoint and its ad systems unit in particular, which includes Unicast. Viewpoint reported a net loss of $1.5 million on total revenue of $6 million. Viewpoint to Plunge Into Adware
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