Adware: Advertisements to invade online games
Here you are, one of the millions of Americans who like to play casual games on the Internet, ready to log on for some fun. So you go to a gaming Web site and try to ignore the ads on the page. Then you wait as the game loads and a 10-second advertisement covers your computer screen.
....On Monday, online game provider Shockwave.com will begin offering advertisers a way to insert ads within the games themselves. While itís believed to be the first such invasion in Web-based games, itís only one of a growing number of venues advertisers are using to reach its shifting and fleeting audiences. Advertisements to invade online games - Games - MSNBC.com
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