Security: Forget the Sheep, Mind the Bears!
Remember the original PalmPilot from the mid-'90s? It beat Apple's Newton and the bizarre Psion devices to become the first electronic organizer to really catch on, and even though it had no built in wireless or modem it was pretty cool and sold by the boatload.
Way back then, certain anti-virus vendors offered versions of their products which included an additional module to install on the PalmPilot to protect against malware. Hypothetical malware, you understand, because none existed at the time. Yes, you read that right. They sold products which protected against threats that did not exist. Talk about over-hyping a threat! Security: Forget the Sheep, Mind the Bears!
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