AOL outlaws marketing tactic, permits targeted ads
AOL promises to no longer share names and home addresses with other companies for marketing, formalizing a policy put in place a year ago based on subscriber feedback, spokesman Andrew Weinstein said.
But the new policy lets AOL track what visitors do at its sites and tailor news, weather and ads based on such tracking. Many of AOL's rivals already serve targeted ads and content, but the company was restricted from doing so under a policy little changed since 1998. Technology: AOL outlaws marketing tactic, permits targeted ads
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