AOL outlaws marketing tactic, permits targeted ads

America Online Inc. is updating its privacy policy to outlaw a marketing tactic it already has stopped employing and to permit the targeting of ads and content based on what users do online.

AOL promises to no longer share names and home addresses with other companies for marketing, formalizing a policy put in place a year ago based on subscriber feedback, spokesman Andrew Weinstein said.

But the new policy lets AOL track what visitors do at its sites and tailor news, weather and ads based on such tracking. Many of AOL's rivals already serve targeted ads and content, but the company was restricted from doing so under a policy little changed since 1998. Technology: AOL outlaws marketing tactic, permits targeted ads

Linked by shanmuga Monday, 14th November 2005 11:41AM